<aside> <img src="/icons/profile_yellow.svg" alt="/icons/profile_yellow.svg" width="40px" /> User persona
Who is your ideal customer for this product?
Your user persona
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<aside> <img src="/icons/arrow-up-basic_blue.svg" alt="/icons/arrow-up-basic_blue.svg" width="40px" /> Gains
What outcomes would make your customer happy? What social, functional, and financial benefits do they expect?
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<aside> <img src="/icons/pill_blue.svg" alt="/icons/pill_blue.svg" width="40px" /> Pains
What challenges or obstacles are preventing your customer from achieving their goals? What is hindering their activities?
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<aside> <img src="/icons/briefcase_blue.svg" alt="/icons/briefcase_blue.svg" width="40px" /> Jobs
What are the jobs (tasks/goals) your customer is trying to accomplish? What are their emotional or personal needs?
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<aside> <img src="/icons/gift_yellow.svg" alt="/icons/gift_yellow.svg" width="40px" /> Products & services
What are the jobs (tasks/goals) your customer is trying to accomplish? What are their emotional or personal needs?
</aside>
<aside> <img src="/icons/gym_yellow.svg" alt="/icons/gym_yellow.svg" width="40px" /> Gain creators
What specific solutions can you offer to help your customers achieve their desired outcomes?
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<aside> <img src="/icons/facial-tissues_yellow.svg" alt="/icons/facial-tissues_yellow.svg" width="40px" /> Pain relievers
How can you help your customers overcome the challenges and obstacles they are facing in achieving their goals?
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