<aside> <img src="/icons/directional-sign-right_gray.svg" alt="/icons/directional-sign-right_gray.svg" width="40px" /> Template access

Duplicate the templates below:

Value proposition canvas

Value proposition canvas (empty)


<aside> 🆘 Guidance

  1. Begin by filling out the customer segment first, and identify their jobs to be done, pains, and gains. Use your existing data or assumptions to fill it out.
  2. Next, fill out the value proposition section, which represents your offer. Identify the products or services you ca offer, as well as the benefits and features of those products or services and how they relieve pain or create gains.
  3. Share it with your team and align it based on feedback.
  4. Use the canvas to identify areas where your offer can better meet the needs of your customers.
  5. Continuously update and refine your canvas as you learn more about your customers and their needs. </aside>